About us

Solstice Outdoors is a locally owned outdoor gear store on Lake Superior and the gateway to the Apostle Islands. As a family owned and operated Wisconsin business we offer high quality clothing in gear in our shop and online. Our collection of Lake Superior inspired goods, clothing and gear is influenced by life on the "big lake" and life in the northwoods of northern Wisconsin. 

Gear up for your next adventure near or far whether that's hiking the trails on the Apostle Island, camping, paddling or an outdoor concert we've got you covered. 

If you're in the area stop by our shop on US Highway 2 in Ashland, WI. We have the best view of Lake Superior's Chequamegon Bay and we'd love to meet you. Stop in and grab a coffee and a bite to eat at The Sandbar Cafe;  enjoy our spectacular sunsets when you stay at The Blue Wave Inn all located in our building.